Petar Stanković

Work Experience & Career Progression:

Digital Marketing | Performance & Content Specialist (2024 - Present)

Two years ago, I shifted to marketing because it perfectly combines my technical background with my sales experience. I don't just run ads. I understand the entire pipeline.

From scaling educational programs at Semos Education to managing global real estate campaigns for Kredium in Dubai, my focus is on full-funnel lead generation, CRM automation, and campaigns that deliver measurable ROI.

Yandex (2022 - 2024) | Key Account & Commercial Operations Manager Transitioned to the commercial side to manage the full sales cycle and key accounts. This role was focused on lead generation, handling client escalations, and product feedback. I learned the mechanics of the sales process and exactly what drives a customer's decision to buy.

NCR Corporation (2019 - 2022) | Incident Response Analyst
My background is rooted in technical operations. Handling IT incidents for major UK retailers taught me how to troubleshoot complex systems, work under strict SLAs, and maintain operational efficiency under pressure. This technical foundation heavily influences my data-driven approach today.

Skills:
Paid Media & Performance Marketing

Meta Ads: Managing full-funnel campaigns, utilizing Top-of-Funnel Brand Awareness to build audience pools and scaling them into high-ticket Lead Generation campaigns.
Performance Marketing: Optimizing paid media for strict ROAS goals, lowering Cost Per Lead (CPL), and driving measurable ROI.
Creative Testing: Analyzing platform metrics (CTR, Hook Rates, Hold Rates) to run rapid creative tests, combat ad fatigue, and iterate ad copy.
Marketing Automation: Using Zapier to automate funnels and sync Meta Lead Forms directly into CRM systems for immediate sales follow-up.
CRM Management (HubSpot): Setting up automated email workflows, nurture sequences, behavioral lead scoring, and active list segmentation.

Data Analytics & Campaign Auditing:

Data Analysis & Optimization: Diagnosing campaign performance through data, identifying trends (such as format Mix Shifts), and making data-backed adjustments.
Tracking & Attribution QA: Implementing clean UTM structures to align platform data (Meta/Google Ads) with Google Analytics 4 (GA4) and minimize data discrepancies.
Media Plan Auditing: Conducting pre-launch Quality Assurance (QA) on media plans, budget formulas, and flight dates to protect client budgets.

Client Success & Account Management:

Account Management: Leading client strategy calls, managing stakeholder expectations, and handling account operations under tight deadlines.
Data Translation: Translating complex backend metrics and spreadsheet data into clear, actionable business insights for clients.
Technical Troubleshooting: Applying a technical mindset (rooted in an Information Technologies background) to resolve tracking, setup, and operational issues.

Education

Singidunum University (Belgrade, Serbia)
Information Technologies

2015 - 2021

Work Experience & Career Progression:Digital Marketing | Performance & Content Specialist (2024 - Present)Two years ago, I shifted to marketing because it perfectly combines my technical background with my sales experience. I don't just run ads. I understand the entire pipeline.

From scaling educational programs at Semos Education to managing global real estate campaigns for Kredium in Dubai, my focus is on full-funnel lead generation, CRM automation, and campaigns that deliver measurable ROI.

Skills:Paid Media & Performance Marketing

Education

Work Experience & Career Progression:

Digital Marketing | Performance & Content Specialist (2024 - Present)

Two years ago, I shifted to marketing because it perfectly combines my technical background with my sales experience. I don't just run ads. I understand the entire pipeline.

Skills:
Paid Media & Performance Marketing