I specialize in transforming raw field footage and static imagery into high-impact marketing assets.

Using a tech-stack that includes CapCut for dynamic editing and Kling AI for animating static visuals, I bridge the gap between simple 'raw' content and premium brand storytelling.

By integrating high-end stock assets from Envato and utilizing AI enhancement tools, I produce engaging video content that drives significantly higher engagement than traditional formats. 

Managed high-budget Meta Ads campaigns for international roadshows across global hubs including Paris, Zurich, Mumbai, and Prague, promoting off-plan properties and plots from the UAE’s leading developers.

Technical Optimization: Executed rigorous A/B testing and active frequency management. I scaled audiences strategically to maintain optimal delivery while monitoring key KPIs like CTR and CPL.

Data-Driven Quality Control: Beyond just 'clicks,' I maintained a constant feedback loop with the sales department to ensure lead quality, optimizing campaigns based on real-world conversion data rather than just platform metrics.

Workflow Automation: Streamlined the entire lead-to-sales pipeline by utilizing Zapier to automate data flow from Meta Lead Forms directly into the CRM, ensuring zero lead leakage and immediate sales follow-up.

I served as both the creative lead and performance strategist for Semos Education across the region, managing the end-to-end production of video content for 6 specialized academies across 3 distinct markets. 

Using DaVinci Resolve and CapCut Pro, I handled the entire creative workflow from initial scripting and directing to professional editing and color grading. My role was focused on bridging the gap between organic storytelling and aggressive lead generation, ensuring that every piece of content was technically optimized for ad algorithms to reach the right audience at the right time.

Beyond production, I executed complex Google and Meta Ads strategies, including high-volume parallel campaigns for enrollment discounts, scholarship promotions, and course giveaways. I spearheaded the "Video Guide" project, which significantly improved user understanding and increased average session duration by 30 seconds through optimized Google Ads traffic. 

My work also involved building robust retargeting audiences for key programs like UX/UI Design and Digital Marketing, while simultaneously managing the creative direction for awareness campaigns and high-performing carousel content.

Beyond production, I executed complex Google and Meta Ads strategies, including high-volume parallel campaigns for enrollment discounts, scholarship promotions, and course giveaways. 

I spearheaded the "Video Guide" project, which significantly improved user understanding and increased average session duration by 30 seconds through optimized Google Ads traffic. 

My work also involved building robust retargeting audiences for key programs like UX/UI Design and Digital Marketing, while simultaneously managing the creative direction for awareness campaigns and high-performing carousel content.

On the strategic and B2B side, I organized professional webinars focused on AI in HR and Finance, maintained the brand’s presence at international events like CANSEE, and developed the "Offer of the Month" platform. 

I was also responsible for the localization of AI-driven course content and the implementation of advanced tracking systems in collaboration with the data team to ensure every campaign was backed by precise performance metrics.